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Marketing for NLP Coaches

By on Mar 3, 2018 in Blog |

Marketing for NLP Coaches Marketing forms the heart of any business, as it is through effective marketing that a service or product is positioned in the market, and in the mind of its consumer. A well-formulated marketing plan enables effective and efficient utilization of time and resources in any business.  If you are an NLP Coach and wondering about marketing for NLP coaches, then you must read this thoroughly.  Even though we are focusing on Marketing for NLP Coaches, but these marketing trends are applicable to all businesses. The fabric of a well-woven marketing plan comprises of in-depth marketing research, Market segmentation, positioning strategies, competitive analysis, budgeting and metrics that help in cost minimization and increasing the profit margins. Hence marketing strategies are crucial in determining the success of a product or service. If we talk about today’s need of the hour, we are now into a digital era with technology being ubiquitous; hence marketing blueprint needs to be in sync with technology and trends for profit maximization and gaining a competitive edge. Let’s have a look at what will be the marketing trends in 2018 for any business. Virtual World and Implications With the revolution in internet reachability to a common man, the virtual world has become one of the most effective platforms for marketing & branding and at the same time it is emerging tremendously with new technology making place every day – may it be e-commerce business, social networking sites, emails or other.  You are just a touch away on that tiny screen from your customer, but the point is the message about the product or service must be clear and convincing to the customer and it must be showcased on the right virtual platform. Given below are some of the examples that are working wonderfully in the digital landscape and will be the most favorite in the marketing fraternity.  Some of the trends in marketing for NLP Coaches: Chatbots: Also known as talk bot, interactive agent or chatterbox, they are the new buzz word in the marketing world. They are software programmes that provide textual or auditory conversational assistance to customers and resembles as if you are talking to an individual. This is a personalized...

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ICF Coach Certification in India

By on Feb 9, 2018 in Blog |

ICF Coach Certification in India The International Coach Federation (ICF) is the largest coach accreditation body in the world that provides coaching ethics, standards and core competencies around which coaches over the globe choose to operate if they are aligned with ICF. ICF provides approval for the coaching framework and methodologies that various vendors world over operate, and provides approval for the program if it is aligned with ICF’s principles. If you are looking to attend an ICF approved Coach Certification in India, here are some of the considerations that you should look for: 1. Coaching Methodology: Choosing the Coaching framework and Methodology that you are going to learn during the ICF accredited coach program is the key element that you must consider when you are looking for an ICF approved Coach Certification in India. There are many ICF approved courses available, but the one you should consider must be based on a strong Behaviour change background, where the coaching methodology is so well-built that it enables you to start your coaching journey on a powerful note. Some of the strong behaviour based coaching methodologies are: Results based Coaching – Neuro Linguistic Programming (NLP), Coaching using Neuro Science, and Meta-Coaching (Neuro Semantics based). Behaviour based methodology enables you to work on deep routed changes which can be driven by sub-conscious level changes. There are question based coaching tools as well, but they don’t necessarily come with a strong methodology behind them. They are linear in nature, and do not allow the coach flexibility to be totally present with the client, and/or apply a dynamic approach ~ where the next question or pattern interrupt is based on what is happening with the client in real time. 2.Sales and Marketing Support: You have completed your course ~ what next? The most logical question will be: Where are the clients going to come from? Most coaching courses won’t teach you the intricacies of building a coaching practice or finding coaching clients, or branding and content marketing, or influencer marketing and agile marketing, or growth hack in your coaching business. Although these are concepts that every coach must know if they are looking to establish a flourishing coaching business; this is entirely a...

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NLP Identity Coaching

By on Jan 5, 2018 in Blog |

NLP Identity Coaching The Way Forward Business owners, leaders, and managers will know how important it is to create a community of employees who feel inspired and motivated by the environment they work in. It is not always easy to create such a work culture and for those who feel that the employees are unable to deliver promising results, NLP identity coaching can be of great value. There are certain aspects of NLP identity coaching that aim at bringing transformations in the perception and meaning of a person and improving their confidence so that they can inspire others.  It is a great way of preparing executives who are ready for a shift from their current level to the next one. Since NLP Identity Coaching is based on the movement from your current state of identity to a desired identity state, it is one of the best means of gaining success in the desired environment. Why Do You Need Identity Coaching? People must be able to identify their inner being and understand what they really are. They should be able to lead their lives in harmony with themselves. With NLP identity coaching we aim at continually answering the question “Who am I?” Your identity is reflected every day in the actions you perform, in the words you say and in the moods you display. Each of these have an impact on the people around you, and your own future. NLP helps you answer the question with deeper meaning. When you are connected to yourself and to the world around you, you will be able to find the true meaning of what you really are, and this will help you further question what you really want to be. It aims at using tools that are easy to grasp and learn so that you can bring impactful changes in yourself. Our aspirations and busyness often disconnect us from what we really are when we block our true selves to don the garb of what we feel we must be. This is usually unintentional and we hardly realize that we have disconnected ourselves from our inner being which in turn brings to question our actual identity. NLP identity coaching helps in removing the...

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NLP Training in India

By on Dec 26, 2017 in Blog |

Fraudulent NLP Training in India and other practices There are many incompetent NLP Trainers in India. Trainers who may have received their NLP Trainer certificate via an incompetent NLP certification body, or “trainers” who may even have never attended an NLP Trainers training! These “trainers” can be referred as fraudulent NLP Trainers in India. Whatever the might case be, both are dangerous, especially if you are considering attending an NLP training in India. From a buyer’s perspective, those who are looking forward to an NLP program, either want to experience personal transformation, as they may be undergoing personal issues in their life; or they may be looking to attend an NLP course to learn NLP from a professional career advancement perspective in order to leverage NLP skills to either increase their marketability for a new job or learn new skills to add to their portfolio of services that they offer. These NLP skills could include: Executive Coaching, Leadership Development Coaching, Life Coaching, Business Coaching, Wellness Coaching etc. When said buyer finds different flavours of NLP available in the market, and depending on the mode of research based on digital (website) or social media platforms (facebook, google pages, Instagram etc.), it is very easy to get influenced by what is projected online. You might think that the structure of those who are authentic can be easily figured out – well in most cases ‘No’, as it would be camouflaged in such a manner, and presented in such a manner that the reader will not have no reason to doubt. An example: Indian Board of NLP (If that is how anybody sounds like) or International Board of Indian NLP Trainers Associations – which focuses on one person – is clearly a give-away that the association is a mom & pop business enterprise. The owner may not have even attended an NLP program! Then there are those projecting 15-20+ years of experience, who look like 30 years olds – again a clear give away; and then there are many more. Any Indian trainer (there are very few exceptions) who claims to have 15-20 years of NLP experience is a clear indication of some form of deceit. They may be trainers and would...

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How to Improve Sales Using NLP

By on Dec 12, 2017 in Blog |

How to Improve Sales Using NLP? Use of specific NLP language patterns has been used by many who have been looking for an answer to the question, how to improve sales using NLP.  It is widely used in sales and marketing to influence people by using Persuasive language.  Needless to say, it may sound manipulative to a number of people, but this is where NLP may have been misunderstood. Many sales agencies and marketers, swear by NLP techniques, which they learn during an Certified NLP Practitioner Program. This is because sales can have a substantial impact with the use of the right techniques and strategies. Not only does NLP help you understand such techniques, it also gives you the chance to figure how to improve your communication skills to market or sell a product.  Here are some ways to improve Sales, if you want to know how to improve sales using NLP:   Creating Value Through Scarcity The reason why we love diamonds is because they are scarce and it is difficult to procure them. That and the fact that they are beautiful and flashy, makes diamonds one of the most valuable things on Earth. When people sense scarcity, the chances of buying that product increases than when it is available in abundance.   This is an easy way of influencing customers to buying a product. The urgency created in their mind because of the fact that a product or service is limited, can coerce them into making the purchase.  Nobody wants to be left out or miss on a great deal or a price.   I have just three of these left today, and you may not get it at the same price tomorrow. Imagine how you may feel about buying it at a higher price another day?   By telling the customer what they may be missing out on, you are making them lean towards making that purchase now instead of waiting for later. This creates value for the product and increase the chances of the customer purchasing the product.  The language will be crafted in such a manner to elicit a response so that the customer will make the purchase.     Talk About The Value...

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NLP Practitioner Training Online

By on Oct 10, 2017 in Blog |

NLP Practitioner Training Online Digitization never had a smooth entry into the world. There was a time when people found it difficult to rely on an online store to send clothes of the right measurement. Even difficult was the fact that payments had to be made online and if the product didn’t come as expected then the whole process of returns was another hassle. Eventually, things smoothed out and now businesses are thriving online. For many who think that this is as good as digitization gets, more so if you are considering to do an NLP Practitioner Training Online, it is time for you to know that this is just the beginning of an easier and smoother way of conducting many businesses online. This has been the case in Neuro Linguistic Programming, NLP Training Programs as well.  There are many NLP organizations which are offering Certified NLP Practitioner Training Online, along with other variations of NLP programs (Certified NLP Master Practitioner and Certified NLP Trainer – though we have reservations about the concept of higher level programs being delivered online and more so if in an off-line format) as well. There are many benefits of an online NLP practitioner training program which makes it more preferable than the traditional classroom trainings in some cases.  There are always Pros and Cons, and we will discuss those as well, while you may be considering to do an online NLP Program. Advantages of NLP Practitioner Training Online: Traveling Constraint: When you are trained online, you have the comfort of being at your home or office and completing the training instead of having to travel to a training class.  If you want to do a specific course, and the in class program option does not work for you due to location constraints, then online NLP Training program option is an easier option to get started in NLP and Coaching.  Though it may be slightly expensive if it a Trainer lead one to one course.  Off line courses are way cheaper, but then the quality, depth of the program, program being non interactive makes a program questionable.   Personal Attention: Having a one to one conversation with the trainer makes a big difference when...

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